Key Market Facts: SMS is king… and there’s a lot more!

Before you look into our Products & Services, we'd like to give you some food for thought about the value proposition of mobile marketing:

As of March 2009, the number of mobile phones subscribers worldwide reached 4.2 billion – 205 million in Middle East alone - and still counting!

Today, 76% of all mobile phone users worldwide use SMS text messaging

SMS became a new mass media and a legitimate advertising channel, nicknamed "the 7th mass media"

1.4 billion mobile phone subscribers worldwide use MMS picture messaging

Mobile Internet penetration keeps growing, and here's a few examples: 15.6% in the US, 11.9% in the UK, 9.6% in France, 7.4% in Germany [Source: Nielsen Mobile, May 2008]

Mobile Advertising expenditure in the UK reached £28.6 million (US$40 million) in 2008 [Source: study by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers]